Knowing the keywords visitors use to find particular products or services is important, in fact, its extremely important.
Please phone 01594 835857 or email us at info@clearwebservices.com for more information regarding our keyword research and the prices for this, which depends on the size of the project in most cases.
“Keyword research is a practice used by search engine optimisation professionals to find and research actual search terms people enter into the search engines when conducting a search” – from Wikipedia.
As part of our monthly packages you will always receive a full keyword research report from us, as this is included as part of your hours, but if you would prefer to just use Clear Web Services to carry out keyword research for you, either as a one off or a regular occurrence, we can do this for just £50, which will include a full keyword research report using not only Google but other advanced and sophisticated technology as well.
A keyword is something a visitor would put into a search engine to find the product, service or niche the visitor was looking for. For example, if we were looking to find more information about fridge freezers, we would put fridge freezers into the search engine, which makes fridge freezer our keyword.
Knowing which keywords to use on your site helps to make sure you are capturing the main keyword searches on your site, but also others you had not thought of before, which might be an easier target than the well searched keywords.
Lets take the fridge freezer example again. You are a company selling fridge freezers. This is a very tough area to attract the top level searches, as you will be competing against thousands of bigger companies with more marketing spend than you. We can undertake keyword research using some of the leading tools on the Internet, to help identify more keywords that you have more of a chance of succeeding with.
Using our state of the art keyword tools and software, we can find out how the search term fridge freezer is used, how many searches it has had historically on a monthly value and also the predict searches as well.
In April 2009, the search term fridge freezer was searched for around 1 million times, where as the hotpoint fridge freezer was searched for 22,000 times in that month. This means we can help you to target your site to start capturing the long tail search terms, which are usually less competitive and if you target enough, you can pick up some excellent traffic.
We can carry out research into any keyword imaginable and then present to you a list of the search values, alternatives and predicted values for thousands of keywords. You (or we) can then work those into your site to try and capture more hits by using less competitive but still rewarding keywords.
Even if your industry is very competitive, we can still find keywords that you can use to capture traffic you are probably missing.
One of our clients sells below market value property, or BMV property and was struggling to get traffic. We introduced a series of regional pages for the areas they sold property in, and they are now picking up traffic for search terms like bmv leicestershire and bmv nottinghamshire, simply because we took the emphasis away from just bmv which is a very hard area to rank top for, and extended the pages to include more long tail hits.
By doing things like this, your site can capture traffic and grow and in a few years will start ranking for your main keywords due to its history and the amount of content you have managed to add in that time.
Please phone 01594 835857 or email us at info@clearwebservices.com for more information regarding our keyword research and the prices for this, which depends on the size of the project in most cases.
Related Articles On Our Blog :
