SEO Jargon Explained
Black Hat - If you ever hear the words black hat and your website in the same sentence, it is not going to be a good day. Black Hat techniques are simply how not to do things when it comes to SEO. If you are doing it or the SEO company you employ are doing it, it wont be long before you are banned from the engines, so be ware.
Blog - A blog is a web site or a part of a website, usually maintained by an individual with regular entries of commentary, descriptions and comments by one or multiple users, adding posts to catagories and assigning tags to each post to explain exactly what the post is about.
On-Site Links - On Site links are links on your site pointing or leading to other pages on your site. These are basically the links you use on your site for navigation.
One Way Links – One way links are pretty much what they say on the tin. It is where Site A links to you, but you offer no link back to them. This is often found with directories and articles or press released.
Page Rank - Page rank is the algorithm used by Google to work out the importance of links pointing to your website or any website. It tries to measure the importance of the link pointing to your site and then, taking all of your inbound links into account, assigns a page rank to your website, which ranks from 0 -10. Only a few sites have a page rank of 10, with most established sites having a page rank of between 4 and 6.
Reciprocal Links - This is often called a link exchange or link swap. It is basically where you link to Site A and they link back to you. If you are doing reciprocal linking, try to make sure the sites you are swapping links with are relevant and have some kind of existence.
SEO – Hopefully after being on this site for a while you will know this, but if not, SEO is the abbreviation for Search Engine Optimisation. It is a combination of doing many things to make sure your website is effecting in the major search engines.
SERP - This stands for Search Engine Results Page and is effectively the pages that are returned as a result of a search. For example, if you search for dining sets, the SERP are the web pages returned by a search engine for that keyword.
White Hat - White Hat SEO techniques are what we all abide by. These are the things that we do to improve the clients website and serps, in a natural and “proper” way, a way in which the engines both approve of and like. Any decent SEO company will only use white hat techniques to improve your SEO.