Social Media can work for any business, from plumbers to web design companies, any one who runs a business or a website can quite happily benefit from a good Social Media campaign.
Because Social Media is made up of so many elements, we tend to concentrate on the 3 big players in the field, which in terms of possible rewards and ROI would be:
- Youtube
Social Media works in many ways, but you have to look at it from the point of view of communication. Social Media is an instant communication tool to a potential audience of billions, because the moment you send a tweet, post a Facebook update or upload a video, anyone following, liking or subscribing to you will see it, something very few other forms of advertising can boast.
Social Media can be used by the majority of niches when it comes to business and although it can be undoubtedly time consuming, if you are willing to put the effort in and do things correctly then you will get rewards, as this has been proven time and time again.
Social Media not only acts as a sales tool and traffic increaser, it can also work to build up your brand or product exposure. We always look at the example of the pub chain Weatherspoons, because when you look at their menu, they say “Follow Us On Facebook”. The reason is simple. Very few people will actively go onto their website and check out their special offers, but if people follow them on Facebook, they can then get their special offers in front of people who want to know about them.
For a business, this makes perfect sense. We all use brands every day, like Tesco, B&Q and Countrywide etc, but how many of us actually go onto these websites to check out their offers regulary.
The answer is probably very few.
But, if these offers come onto our screens and are promoted to us, we will probably take more notice.
Social media works by building up people who actively want to know more about you and your business and then engaging with them. Having people who like you and never talking to them is like having a mailing list of 20,000 who you never email. You have to get your products, services and brand in front of people, and Social Media is an effective, in terms of costs and results, method of doing this.
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