So your website is looking all shiny and eye-catching. You’ve added the Twitter and Facebook accounts. But clients are just not beating a path to your door. How can you improve this situation? Clear Web Services can help you immediately.
In today’s highly competitive e-commerce environment you need to give your website a high ranking presence on the major search engines for a particular search word or phrase. Normally 85/90% of visitor traffic comes from search engines, so a high ranking is vital for success.
Search Engine Optimisation (SEO) can give your online business this high profile and has a record of producing quantifiable benefits. Pound for pound SEO offers a higher return on investment (ROI) than any other form of marketing.
Although our sessions and courses are usually tailored to the needs of your company, or if its a general course, we always make sure we cover the following, most important topics for Search Engine Optimisation Training:
Introducing Meta Tags – The first stage of the course covers all aspects of meta tags, with the Title and Description being the most important. A quick guide to what they are, how the engines use them and also why you should make sure your website has the best tags possible. We show you how to find out the most relevant and targeted keywords for your site and then make the title, description and keyword tags for your site.
On Site Optimisation – We then move on to the importance of on site optimisation and how you should achieve this, the things you need to do and to look out for. Not only do we show you how to analyse your page, we will also take you through how to make the changes and the best way forward for your site.
The Search Engines – We all know Google, Yahoo and Bing, but do we know how they work? Not many webmasters do, but if you understand how the engines see your site, spider your site and then index site, this gives you a much better understanding of how to really SEO your site perfectly.
Website Content – Everything from how to optimise and tag your images through to writing quality content that will make people and the engines love your website. This section also covers making sure you cover the basics of blog writing, article writing and press releases and how to distinguish the difference between types of content.
Offsite Optimisation – Covering link building, content writing, article submission, press release exposure, social bookmarking and so much more, we will show you how to get your site ranking in the search engines using natural and legal methods. We also help you to develop a long term SEO plan with all of this in mind, making sure that you can walk away from the course knowing what to do next.
Gauging Success – Although we offer a separate training course on Google Analytics, we finish the course with a quick installation tutorial and demonstration to show you how to make sure you know if the campaign has worked using the analytics software.
General Questions And Answers – All of our courses finish with a question and answer session, allowing you or your team members to ask the questions that matter most to them.
Please call us on 0845 539 0712 or email us with your requirements.
