10 Things To Consider While Selecting A Media Agency

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Media has become more of a necessity and need instead of a luxury. It has more uses now than ever, it is by far the fastest way to communicate with the world and it is used exactly for this purpose. Choosing the right media agency is a tough decision to make, if you need the best media agency then there is a thorough research that you will have to do. Here you will find some things that you should know when you are trying the select a media agency.

1.    What Do You Require?

First and foremost you need to make sure that what your requirements are. You need to decide what kind of specialist you need, do you need a strategy specialist, a planning expert or a search specialist. If you are able to narrow down this aspect then things ahead will become a lot easier.

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2.    Know The Buying Power Of The Agency

It is necessary to know the buying power of you agency, this is because the agency you hire should be able to afford everything that the client needs. If this is something that is missing then it is best that you stay away from such an agency.

3.    What Media Tools And Software Do They Provide?

The software and tools that are used by the media agency matter a lot. It is something that will allow you to gauge the quality and skill of the agency. Everything that the agency uses should be benefitting your cause, therefore make sure to check that out.

4.    Who Will Be Working On Your Business?

It is important to know every single thing about the media agency that you are hiring. This includes information regarding the team that will be working on your business or project. In this way you can know the skills of the employees and therefore, you can easily evaluate their specialties. Naturally, you want the best team on your side, that is why it is best to be informed.

5.    Extra Skills

When you look for a specialist then you are essentially looking for a person who is highly skilled in his specific field. However, getting an additional skill is something that can be of advantage, therefore if you find a person who knows a thing or two about other skills then don’t let him go.

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6.    What Specialty Do You Need?

If you have got everything else covered and just need help with a few things then you should identify the specialist that you are looking for. This can save a lot of time and get work done as well.

7.    Management

When you hire a media agency then there is a high chance that the agency might be working on other projects as well. Therefore, you need to make sure that your business gets the most attention by the senior management.

8.    Payment

When it comes to hiring any organization then one of the most important aspect to go through is the cost and payment. Always look for a company which is offering the best services at reasonable prices.

9.    Customer Relationship

The company that you hire should care for developing a customer relationship because in this way both the people can work long term.

10. Take Out Time

Doing so many things just for finding the right media agency can take up lot of time. So make sure that you have the time necessary for this purpose.

These were a few things that you should know when you are trying to hire a media agency. It is important to keep all these things in mind because they can certainly help you get the best and that is what you should want when it comes to the well-being of your business.

 

E-Commerce Design Agencies to Help You Build Your E-Commerce Site

Having an e-commerce site can really help expand and build your business.  There are certain things that you need to have to make your e-commerce site successful.  There is a lot of competition online, so having an easily navigable site that is eye catching is very important.  Check out my previous posts on certain things you need your e-commerce site to have.  Today I will go over various design agencies in the United Kingdom that can help you create a successful design and site for your e-commerce business.  For some people designing their own site is cumbersome and they prefer to lean on the expertise of those in the industry who can help them have a streamlined site in no time.  If you would prefer to have some help in designing your e-commerce site, read on, I will give you highlights of some agencies to check out.

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  • Purpose Media

Has stated that their goal is to help you sell more online and streamline your business.  Purpose Media has serviced over 600 clients to date. Purpose Media customizes your web platform to fit your business and site needs just for you. They offer an intuitive site that has the necessary components to make your site a desirable place for customers to shop. You will have full control of your web content, and it will be easy to update or change.  They offer training and ongoing support to you and your business once your e-commerce site is ready to go live.There will also be a dedicated account manager for your business. Purpose Media offers a retainer package that can give you regular statistics and analysis on your sites performance. They utilize a Bespoke Platform that has an easy to edit interface. It is similar to editing a Microsoft word document.  They have an inventory system to help you keep track of your products and inventory as well as invoicing and order confirmation for your customers. They will provide you the ability to easily see visitor statistics and sources of traffic leading to sales.They will provide you with search engine optimization for your site, so that you can get a high ranking on google searches which leads to more customers and sales. Their sites work with most software packages, but they are experts at working with Sage. Easily set up vouchers or special sales offers. Their sites are setup to allow you to easily promote sales and offer them to your customers. This is something that brings customers in.  You can start with a very simple e-commerce site and ad features with purpose media as you need them and your business grows.They offer easy eBay integration, so you can also list your products on eBay easily.

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  • Futurestore

This company started in 1998 and has designed over 700 websites. They have their own content managed ecommerce software that the sites they design have.  They can create an e-commerce site for a small or large business.  Futurestore sites are easy to maintain with a simple control panel.  It is designed specifically for your e-commerce business.  They have a mobile friendly design, it will work on a tablet, smartphone or desktop.  They have your site search engine optimized so that you can get seen by potential customers. They offer telephone support to their clients.  They give you a set price of 1299 pounds that will cover the creation of a fully functional site with no hidden costs. Future store takes the time to discuss with you your needs and design for your specific site.

For more information on other agencies and what to put on your ecommerce site, be sure to check out future posts here!

Ways To Select To Web Agency In United Kingdom

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The process of choosing a perfect web agency is a tricky one. The importance of this process is so huge that in case of a small company a wrong decision can result in a total disaster. So in a nutshell it can be said that for a small company choosing a web agency is a make or break decision. The same cannot be said about a well-establishedor a large company, however a wrong decision by a large company in this regard can also result in a serious loss. This phenomenon is same all over the world and developed region like United Kingdom is no exception.

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What to do????

Now the question arises that what should a company do to avoid a bad decision in case of choosing a web agency? A simple answer is that the company should take all the necessary precautions before selecting or handing over its digital marketing contract to a web agency. However taking the necessary precautions are easier said than done.

Tips for Selecting a Web Agency:

The best a company could do while selecting a web agency is to follow some established Tips. These tips if followed can result in a decision which can be termed as positive. The number of these tips can be plenty; however some of the most established tips are discussed in the paragraphs below

  1. The first tip is “recommendation” and by recommendation we mean that the company or its owner should seek advice from people in its social network. Going for an agency recommended by someone in the social circle is always a good choice.
  2. While searching for an agency it is always recommended that one must visit good number agencies and see whether the agency being visited is treating him or her as cash flow or as a client?
  3. While choosing the agency one must not get over whelmed with lower cost. Yes budget should always be kept in mind, however a low cost web agency is no guarantee that one will receive good services rather the result can be totally opposite as well.

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4.  Only that agency should be chosen which understands the business of one’s company. Giving a                   web marketing contract to an agency which doesn’t understand the core concepts of one’s                             business can result in an absolute disaster, loss and wasteful investment.

5.  One must not get carried away by the number of features that are being offered by a particular                   web agency. One must always see that which feature or service is useful for his/her company. Go               for quality not the quantit

These were some of the major tips or guidelines which can be followed while choosing a web agency in UK. Since United Kingdom is a place where numbers of web agencies are many hence choosing the right agency can be a hectic process. Under such a situation the above mentioned tips if executed properly can result in wonderful and profitable results.

Finding a E-Commerce Web Designer in the United Kingdom

In previous posts I have talked about elements you want to make sure are on your e-commerce site.  These are all important components to a successful E-commerce site and business.  For some designing an e-commerce page themselves can be overwhelming.  You might want to find a designer to help you design your e-commerce site successfully. There are many good designers available to help you.  Today I will review some E-Commerce Website Designers in the United Kingdom that you can hire to get your site up and running quickly and efficiently.

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  • StapleDigital

This affordable UK based Web and ECommerce designer is a good choice if you want a good site that is created affordable. They work to create good results and help grow their clients e-commerce brands. They offer packages that can allow you to pick the price point and detail you want and can afford. They will help you design a logo which is important for your recognition of your brand. They create e-commerce website design that automatically adjusts to mobile or tablets. This makes it easier for customers to browse your site wherever they are. Their e-commerce web design is created to make it easy for customers to find what they are looking for, purchase the item and pay for it.  When creating your e-commerce web design Staple Digital uses the best search engine optimization strategies and keywords to help your e-commerce site get ranked high by Google. This is critical to help get customers to find your site.The cost of their e-commerce sites range from 250 pounds up. This gives you unlimited products and free hosting and domain.

  • Fat media

This is a website design company that can offer you a complete e-commerce service. They will tailor your design best on your needs and your budget. Fat media specializes in e-commerce website design. They have multiple templates that they use to help their clients put their products in easily and get a return on their investment.  They focus on conversion of your customers to purchasing customers and upselling along with the goal of completing the exchange. They help you measure the performance and will help you change anything needed to improve your customer’s experience or adjust if your products or customers change. They will create an e-commerce site that can viewed on all mobile devices easily, so customers can shop on the go. Fat media has a variety of platforms available and will help you choose the right one for your budget and your business. Fat media also offers to assist in getting customers, sales, affiliate marketing and more to help your site be successful.

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  • Shape

This E-commerce designer was nominated Best Manchester Digital Agency of the year.  Shape will help you research your competition and create an experience that will help your site stand out. They work with both small and large companies to create a site that fits your business and your needs. They design a good Mobile e-commerce design so that wherever your customers are they get the same experience. They make sure your site is secure and that all sales transactions run through an SSL connection. They help you with Inventory tracking. This way you only sell what you have and your customers will easily know when it will be back in stock.They offer an excellent search features so customers don’t have to spell things exactly right to find what they need. Shape will help get your site ready and looking good for your customers.

Keep an eye out for more posts on ways to create the most successful e-commerce site for your business.

Tips for Making the Most of Your E-Commerce Site

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Have a well thought out and designed e-commerce site is critical to the success of an e-commerce site. You want customers to be able to easily find what they want on your site, enjoy the visual experience, and be able to get what they want and buy it easily without any hassle. The easier and more pleasurable the experience you can give to your customers the more likely they will buy from you and come back as repeat customers. If you haven’t yet, don’t forget to check out my previous blog posts for more tips on making a beautiful e-commerce site that is successful. Below are some helpful hints to make your e-commerce site profitable.

  1. Use high quality pictures

When you design your site you will want to have beautiful, high quality pictures of your products that are for sale. It should be easy for the customer to see the product and to see the detail. Customers will typically quickly scroll through a site and the images will be the first thing to catch their attention. Make sure that not only is the picture of the product clear and high quality but that the design of the text adds to the image, as well as having a well designed background behind the picture of the product.

  1. Theme

When you design your e-commerce site you will want to make sure that the overall theme and design matches your business. If you sell organic products you might want a site highlighting green themes, and bright green colors, perhaps with plants or the sun, you wouldn’t want a techy style theme with strong lines and silver and gray tones. That type of theme would fit if you had a store that sold tech products. So you can see the theme of your site should fit the products you sell.

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  1. User generated content

Customers like to hear about the experiences other customers have on your site and how they liked your products. Having an option for customers to leave reviews can be very powerful. Having a rating system with the ability to comment as well will add to the trust factor customers will have about your site and products. This can be really helpful for your customers. For example, if you sell shirts, your customers might leave reviews about the sizing and quality. This will give future customers more information about your product and help them make an informed decision.

  1. Detailed Product information

As previously mentioned you want to have good quality pictures of your products. You can’t stop there though, you need to have a detailed description of your product and why your customer should by it.

  1. Have a design that is easy to read on all devices

Customers will use mobile devices, smartphones, tablets, laptops as well as desktop computers to shop. Your site should be easy to use on all platforms and devices. Many people use their smartphones to shop online, so you don’t want to lose out on those customers.

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  1. Zoom feature

Those quality images you display on your site should also have a zoom feature that will allow the customer to really see all the little details of the product they want to purchase.

  1. Clear costs

Make sure that your customers can easily see what they are going to pay for their product. They should be able to get a simple quick estimate of the shipping costs. You don’t want any hidden fees, this can quickly turn a customer away who was ready to make a purchase.

Keep an eye out for more posts on designing your e-commerce site and getting the most out of it.

Tips on Making Your E-Commerce Site Successful

Having an E-commerce site is a great way to attract more customers.  In order to have a successful E-Commerce site you will need to carefully set it up so that you can attract and retain your customers.  You have the ability to attract customers from all over the world online, making your products reach that much farther.  It is essential that you have a competitive site that is easy to maneuver to have the most success. Customers have a lot of choices and you want them to choose your site over your competitors.  The key to this is a good customer experience which is promoted by making your site easy to navigate, purchase and get help when needed.  Below are some tips to make your E-Commerce site successful.

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  1. Have good support for your customers

Depending on the size of your site you will have to figure out what you can afford for support.  It is essential that customers can call someone or chat with someone if they have a question.  This should be easy for them to do.  Ideally you should have the option for 24 hour support.  Customers are able to shop 24 hours a day, so they should be able to get their questions answered easily.  You should advertise your support site prominently on your page.  Your customers should not have to search for your support number or chat option.  You should make every effort for customers to get a response quickly from your support personnel.

  1. Have a prominent trust mark on your site

Customers want to know that your site is safe and that it is legitimate. You can get accreditation from various sites such as Better Business Bureau, McAfee, Verisign and more.  Displaying these logos let’s your customers know that you are a legitimate business and that you will keep their information and money safe.

  1. Have a clean design and layout

You want to make sure the layout of your e-commerce site is clean and organized.  You don’t want a chaotic site that is hard to find what you are looking for.  It should be nice and easy to look at.  Take your time with the design and if you can hire a designer to help you make the most of the site you have.

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  1. Store Finder

If you have local or regional brick and mortar stores, make sure there is an easy store finder option for customers to put in their location so that they can easily visit the store if they desire to.

  1. Load Speed

Make sure your site has a quick load speed.  You don’t want a site that is sluggish and takes a while to load.  Customers will just move on to another site to shop.  They don’t have time to wait around for a site or page to load.

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  1. Receipts and proof of transaction

Once a customer has made a purchase they should quickly see a confirmation of their sale, with the shipping address. There should be a link for them to quickly and easily contact your company if they have a question. They should also receive an emailed receipt with this information immediately.The email and confirmation should give a shipping estimate if possible.  Once shipped you want to have an email generated letting the customer know the item is on its way and the tracking information of the shipment if it’s available.

Make sure to check out my previous posts which have more tips on creating your e-commerce site. Keep an eye out for future posts on choosing the right platform for your e-commerce site, agencies to help you and ideas on what should be on your e-commerce site.

10 Preferred Media/Web Agencies In UK

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Almost every company nowadays in United Kingdom or any other part of the world is going for digital marketing. The reason behind this phenomenon is that, there are a huge number of people who are active users of internet.

Of course to capture this market of customers, one needs online presence and togain online presence one has to apply digital marketing strategies. However, digital marketing is a specialized field and not everyone can do it. The entity which specializes in the art of digital marketing is called a Web Agency and such web agencies can be found in abundance as far as the developed region of United Kingdom is concerned.

Web Agencies across UK:

A thing to cheer about is that there are many web Agencies in UK and one can surely avail their services. In this article we will look into some of the best web Agencies which have their presence in UK. Though the number of such agencies can be many, however keeping into consideration the length of this article we have filtered out the six best agencies. The names and brief description of such agencies can be read in the proceeding paragraphs.

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  1. Pollen: Pollen is well reputed Web Agency and it has its main office in London. The company also has presence in other cities of the world such as Barcelona and Montpellier. The working pattern of the agency is very innovative and hence it is one of the most preferred companies in United Kingdom.
  2. Second Cousins: The popularity of Second Cousins is also very high as far as United Kingdom is concerned. The company specializes in technical fields like design, video and art. The company is very innovative and consists of a team of professional individuals.
  3. KD Web Design:it is another web agency which has its origin in United Kingdom. The main specialty of the company is its web designing and search engine optimization.
  4. Web Choice UK: Located in the south west of London, Web Choice UK is a professional web agency specializing in web designing, Search engine optimization, Digital planning and search engine marketing.

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5. Beyond Design UK Limited: Consisting of a professional team, Beyond Design UK is located in                  the city of London and is catering a fair number of customers at the moment. The expertise of the              company rests in Web designing, search engine marketing and social media marketing.

6. Mercy: it is a web agency which predominantly specializes in brand, designing and art.                                  Continuous innovation and a team of professional individuals have made the company famous all              over United Kingdom.

The need for web agency will always be their whether it be an established company or a new entrant in the business market, in this highly globalized world the importance of online marketing and digital presence cannot be negated at all. If a company is not taking its online presence seriously then in the long run such a company can suffer big time.

Must Haves for Your E-Commerce Site

Having and e-commerce site can be a great way to sell your products online.  It allows you to access a great number of potential customers you wouldn’t be able to draw from a brick and mortar store.  There are many e-commerce sites online so you want to make sure you make your site convenient and easy to use for your potential customers.  You want them to browse your site easily and want to come back for repeat sales.  Today I will discuss more ideas on how to setup your e-commerce site.  Make sure to take a look at my previous posts with more tips.

  1. Make sure you have a simple shopping cart logo

You want to have a shopping cart logo that customers can easily find and recognize.  Typically it looks like a shopping cart from the grocery store.  This is a universal symbol for the cart on e-commerce sites and I highly recommend you use this type of symbol.  Make sure it is placed in an easy to find spot.  Typically the upper right hand corner of a site, but you can place it also in the bottom right so customers will find it easier.

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  1. Have a Login option

Having a login option is important, this way customers can return easily and not have to put in their own information every time.  In addition, they should easily be able to check on their current and past orders by logging in to their account.  Customers should be able to create their own login ID and password for your site.  It is beneficial to offer deals for your customers that login and create an ID.  Advertising this will increase the likelihood that your customers will create an account on your site.  This gives you an easy way to reach out to them with upcoming deals and entice them to come back to purchase more of your products.  Another way to encourage your customers to login and create an account is to give them an option to login with their Facebook or google account.  This makes it simpler for them to login and takes less time for them.  This will increase the likelihood that they will create an account.  It is also important to have a guest checkout, so that customers aren’t forced to have an account.  There will be some people who just don’t want one.

  1. Payment options

You will want to have multiple payment options and have it prominently displayed on your site so customers can easily see how they can pay.  Having as many as possible is important.  Offering credit card, debit card and PayPal can give you a variety of options.  You can also have gift certificates as an option.  You just want to make sure your customer can easily see the options. Having the payment option logos prominently displayed will be important.

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  1. Social Media

You want to make sure you have a social media presence.  Many customers come to sites from social media.  Therefore, it’s imperative that you have a Facebook page, Instagram account as well as a Twitter account.  You can communicate with your customers easily through social media channels about sales and new products etc.  In addition, you can also draw in new customers when your customers share your page.  Encouraging your customers to do this through contests can be very beneficial.  Make sure on your site you have an easy link to your social media sites.  Displaying the Facebook, Instagram, and Twitter logo on your site on the sidebar or on the bottom of the page will allow customers to easily like your page or follow you.

Keep an eye out for more posts on getting the most out of your e-commerce site.

Why Go For A Web Agency In UK

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You might be one of the many people who are thinking that why do you need a web agency and what is it. A web agency is a company that helps other companies or businesses to make their impact on the internet to attract potential customers. If you want to establish a business in some time in your life, then a web agency is something that you will surely have to use. These agencies utilize many different skills and techniques in order to make a website “searchable” on the internet. Now you might still be thinking that why you need a web agency in UK and how does it help. Well here you will find the simplest answer to this query.

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Search Engine Optimization

When you are looking forward to start a business in this modern world, then you need to take help from a firm that specializes in media. Search Engine Optimization is one thing that is absolutely necessary, with the help of this process your website can be searched by people easily which will in turn help you get customers. One thing to be noted here is that Search Engine Optimization is not a onetime thing, instead it needs to be done repeatedly after some intervals.

Marketing

A web agency in the UK can help you with marketing, this is simply done by making your website more visible to average users. A proper and experienced web agency will use marketing techniques that will draw more attention to your website. Marketing is a very important aspect to cover when you are about to set up a company, if you want your business to flourish.

Web Design

Since you are doing your business online and have contacted a web agency, then you know that how important your website is. When it comes to web design, then it is best to hire an agency that focuses mainly on the website. This is because, even if you manage to lure some customers then they might leave your side if they find website less attractive and slow. Web design companies will make sure that your website is beautiful, attractive and responsive so that it can provide the best experience to the user.

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At the end of the day, the reason why you need a web agency in UK is to make your website visible to your customers. Every web agency that you hire will try to do the same thing, which is to draw more attention to your site so that you can get more visitors. There are people who end up concentrating on only one of these things and that is something that is wrong. If you come loose on even one of these things then that can affect the overall outcome in many ways. This is why you need to make sure that when you hire a web agency in UK, it should cover all these aspects in the best manner and should promise to provide a great results in the end.

Top Things to Consider When Creating Your E-Commerce Site

There are many people looking online to purchase goods and services.  There are men, woman, older people, younger people, kids and teenagers.  There are also many e-commerce websites looking to sell things to these potential customers.  It is imperative that you set up your site the best way possible to attract and keep customers.  There are many things to consider in designing your ecommerce site.  Today I will review some of the things you should definitely have as part of your home page on your e-commerce site.

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  1. Make sure your home page and your shop is designed to SELL your products. You want it to look good and have a nice design, but you want customers to very easily be able to buy the products they are looking at.  You want easy buttons that are well placed and easy to use.
  2. Show why the customers should buy your products. Have customers easily be able to see categories to easily find the products they want.  Also make sure you have a good search function to help them find the right product easily.  Add in a section of New Arrivals and Sale items, so customers can go right there.  They want the best price so many people will check out sale items first!
  3. Have as much information as possible for customers to easily see – Make sure that all the details of an item are easily seen. Some sites have a little read more button that then pops up with all the details, dimensions etc.  Let customers easily see your delivery options, payment methods and return policies.  This should not be cumbersome for your customers.
  4. Make sure you have a catchy Logo that your customers will remember. This will let them remember your site more easily and build a brand recognition with your store online.
  5. Highlight your deals – Make sure that you highlight your deals and free shipping if you have it. As customers look over a website, many will look longer if you have free shipping, or special deals that catch your eye.  You need to catch their attention quickly.   You should definitely consider offering some type of deal whether  it’s free shipping or a percent off, or buy one get one free, make sure you advertise it on your site with a big banner that will quickly catch your customer’s eyes.   Having a large sign in the middle of the page saying 50% off or Free shipping, on orders over $50 will make customers pause and take a second look at your site and products.
  6. Highlight upcoming promotions and events – Use your home page to highlight your upcoming promotions or sales.  Make sure to put on your home page a section with new sales items and new arrivals.  This will help your customers that are returning easily see new items as well as new sale items.

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  1. Place your branded products in the best position – If you have brand name products that customers are looking for (think- UnderArmour, Nike, Vineyard vines, Apple) make sure you place them in an easily Accessible spot that is eye catching. You should also have categories that customers can easily search for, for example, a shop by brands section, so they can easily click the drop down menu and pick the brand they’re looking for.   In addition, you want to have categories for sizes, colors etc.  If you can offer a filter option for customers that can be really helpful.

Keep an eye out for more posts on how to design your e-commerce site and agencies to help you get started!