Have a well thought out and designed e-commerce site is critical to the success of an e-commerce site. You want customers to be able to easily find what they want on your site, enjoy the visual experience, and be able to get what they want and buy it easily without any hassle. The easier and more pleasurable the experience you can give to your customers the more likely they will buy from you and come back as repeat customers. If you haven’t yet, don’t forget to check out my previous blog posts for more tips on making a beautiful e-commerce site that is successful. Below are some helpful hints to make your e-commerce site profitable.
- Use high quality pictures
When you design your site you will want to have beautiful, high quality pictures of your products that are for sale. It should be easy for the customer to see the product and to see the detail. Customers will typically quickly scroll through a site and the images will be the first thing to catch their attention. Make sure that not only is the picture of the product clear and high quality but that the design of the text adds to the image, as well as having a well designed background behind the picture of the product.
When you design your e-commerce site you will want to make sure that the overall theme and design matches your business. If you sell organic products you might want a site highlighting green themes, and bright green colors, perhaps with plants or the sun, you wouldn’t want a techy style theme with strong lines and silver and gray tones. That type of theme would fit if you had a store that sold tech products. So you can see the theme of your site should fit the products you sell.
- User generated content
Customers like to hear about the experiences other customers have on your site and how they liked your products. Having an option for customers to leave reviews can be very powerful. Having a rating system with the ability to comment as well will add to the trust factor customers will have about your site and products. This can be really helpful for your customers. For example, if you sell shirts, your customers might leave reviews about the sizing and quality. This will give future customers more information about your product and help them make an informed decision.
- Detailed Product information
As previously mentioned you want to have good quality pictures of your products. You can’t stop there though, you need to have a detailed description of your product and why your customer should by it.
- Have a design that is easy to read on all devices
Customers will use mobile devices, smartphones, tablets, laptops as well as desktop computers to shop. Your site should be easy to use on all platforms and devices. Many people use their smartphones to shop online, so you don’t want to lose out on those customers.
- Zoom feature
Those quality images you display on your site should also have a zoom feature that will allow the customer to really see all the little details of the product they want to purchase.
- Clear costs
Make sure that your customers can easily see what they are going to pay for their product. They should be able to get a simple quick estimate of the shipping costs. You don’t want any hidden fees, this can quickly turn a customer away who was ready to make a purchase.
Keep an eye out for more posts on designing your e-commerce site and getting the most out of it.